Obstetricians and gynecologists face a wide variety of challenges: managing the care of patients of all ages from puberty through menopause and beyond; treating both acute and chronic health conditions; and of course, managing risk through the pregnancy and childbirth process. The United States has a higher ratio of maternal deaths than at least 40 other countries, even though it spends more money per capita for maternity care than any other. The lack of a comprehensive, confidential system of ascertainment of maternal death designed to record and analyse every maternal death continues to subject U.S. women to unnecessary risk of preventable mortality. Maternal deaths must be reviewed to make motherhood safer.The status of maternal deaths in the United States was part of a larger report on the global, regional, and national levels and causes of maternal mortality from 1990-2015. The findings suggest that only 16 countries will achieve a target of a 75% reduction in the maternal mortality ratio (or number of maternal deaths per 100,000 live births) by 2017.
The global gynecology devices market size was valued at USD 10,984.1 million in 2014. Introduction of minimally invasive procedures such as laparoscopy and high definition imaging devices such as 3D endoscope is primarily boosting market growth. In addition, rising prevalence of diseases, such as uterine fibrosis and sexually transmitted diseases (STDs), associated with female reproductive organs are anticipated to support market growth during the forecast period. According to the United Nations, the global female population accounted for more than 3.64 billion in 2015. Every woman visits a gynecologist at least once in her lifetime either for pregnancy or other complications related to menstrual cycle. The growing number of patients is likely to drive market growth during the forecast period. Moreover, healthcare agencies are now promoting routine-checkups for early cancer detection and other gynecological conditions. For example, The American Cancer Society recommends annual breast cancer screening with mammography for women aged between 40 to 44 years. Increase in routine check-ups has helped these devices gain usage rates. Furthermore, the introduction of user friendly and technically advanced products has augmented the adoption of surgical procedures such as laparoscopy, ablation, endoscopy, and female sterilization. To conclude, the availability of technically advanced products coupled with rising adoption of surgical procedures is steering the global gynecological devices market towards experiencing swift growth. Gynecological Devices Market, By Product, 2012 - 2022 (USD Million)
Based on the product type, the global market is segmented into surgical devices, hand instruments, and gynecological imaging devices. Surgical devices captured largest market share in 2014 owing to rising use of endoscopy devices and female contraceptives. As a result, surgical devices segment was valued at USD 8,720.6 million in 2014 and is expected to reach USD 17,073.3 million by2022. Availability of technically advanced products is resulting in widening of the application of endoscopes in gynecology. Hysteroscopes, laparoscopes, resectoscopes, and endoscopic imaging are the common applications of endoscopes in gynecology. Growth in hysterotomy, hysterectomy, and laparoscopy procedures is pushing the growth of the endoscope market. Furthermore, user-friendly products are fueling the adoption of these devices since; these are minimally invasive procedure enabled. Thus, endoscopy accounted for the largest market share of around 54% in 2014. Hand instruments accounted for the smallest market share in 2014 and are anticipated to witness slow growth during the forecast period. Low product cost and application of these instruments in other surgical methodsalong with gynecology are some major factors anticipated to challenge growth.
North America dominated the global market with a revenue share of 40.6% in 2014. High adoption rate of advanced technology and the presence of large market players in the region are some factors accounting for its large revenue share. The region is expected to maintain its dominance throughout the forecast period, mainly due to the growth in the number of new detected cases. Government and healthcare agencies in North America are promoting routine check-ups to lower mortality rates associated with breast and cervical cancer patients since, early detection increases treatment success rates. Asia Pacific is anticipated to witness lucrative growth during the forecast period. Growth in the inflow of patients owing to the rapidly booming medical tourism industry is expected to serve as the highest impact rendering driver. Moreover, the presence of a large pool of skilled professionals, cheaper labor cost, and advance manufacturing facilities have resulted in the shifting of manufacturing facilities to China and India. As a result, the overall manufacturing cost of these devices has reduced. Therefore, manufacturers are now able to offer their products at lower cost. Competitive Insights The global market is highly fragmented marked with the presence of many local players. Some leading players operating in the global market include Medtronic plc, Richard Wolf GmbH., Cooper Surgical, Inc., Stryker Corporation, Hologic, Inc., Boston Scientific Corporation, Karl Storz GmbH& Co. KG, and Ethicon, Inc. Take action to make your OB/GYN practice stand out, overcome the competition, and thrive. We know it’s vital to distinguish your brand and reputation in a way that builds trust and inspires patient and professional referrals. In our experience helping obstetrician-gynecologists market successfully, we’ve also found that it is increasingly important to reach women in the workplace, to ethically raise your visibility with direct marketing and to extend your presence in the medical community through practice representatives. So whether you want to market to win more doctor referrals, transition to other areas, overcome marketplace disadvantages, differentiate yourself from the competition or simply get more patients to call you, we’re here to help with a customized and successful OB/GYN marketing and advertising plan that works for you.